Fractional Marketing Consultancy for B2B + B2C startups, founders and brands.

The Marketing WELL

Meet the Founder

Meet the Founder

Amber is the founder + Head of Marketing at The Marketing WELL, a soloprenuer marketing consultancy.

Amber partners with a range of mission-driven B2B and B2C startups in a fractional and freelance capacity with a focus on building and scaling multichannel marketing strategies, designing high-impact event marketing programs, and supporting brand growth at every stage of the journey.

Amber started her career helping some of the world’s most elite Fortune 100 companies drive growth through data-driven marketing and brand innovation. Over time, she found herself drawn to the energy and pace of startups, where she could be closer to the creative process and help shape companies from the ground up.

From launching zero-to-one growth initiatives to leading teams through complex campaigns, Amber has worn many hats—but the throughline has always been storytelling, strategy, and meaningful connection.

Amber holds an MBA from the University of Michigan.

Services + Offerings

  • I help B2B and B2C startups build marketing systems that drive real growth—not just short-term wins. Whether it's launching a product, running a conference, or building out a content engine, I create strategies that get the right people in the door and keep them engaged. From email and social to copywriting and content planning, I take marketing off your plate so your team can focus on closing deals—not chasing leads. I specialize in creating repeatable processes that keep qualified prospects flowing in month after month.

    • Strategy: Brand Development + Positioning and Competitive Analysis.

    • Content Marketing: Email Campaigns, Newsletters and Press Releases.

    • Social Media: LinkedIn and Instagram.

  • I help B2B and B2C startups turn their conferences, product launches, and events into real growth opportunities—not just one-day moments. From building buzz that drives signups to post-event follow-up that actually moves leads through the funnel, I create marketing campaigns that make your event worth the investment. 

    My approach is simple: make every touchpoint count and turn event momentum into long-term opportunities for growth and customer conversion.

    • Virtual and In-Person Events, Launches, Conferences, Sponsorships and Webinars.

  • Trying to figure out what’s working and what’s not, without the resources to bring me on? The Marketing Audit is for you!

    Whether you're unsure where to spend your next dollar or just need a strategic gut check, I deliver high-level insights and low-lift recommendations that make your marketing more effective—without stretching your budget.

Who We Serve

Our clients range from B2B and B2C healthcare/healthtech startups, including digital health, women’s health, telemedicine, and mental health, to small businesses and wellness/fitness studios.

We also support startups across tech, fintech, edtech, biotech and not-for-profits organizations.

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Trusted by…

“I cannot recommend Amber and The Marketing WELL enough! Amber worked her magic to help me sell and book a beautiful virtual wellness class—a feat that’s challenging for so many teachers. She was incredibly supportive, her guidance and compassion kept me grounded, and the workshop turned out fantastic thanks to her expertise and encouragement. If you’re looking for someone who truly understands the wellness marketing and events space, and goes above and beyond, Amber is the one!”

-Liza Colpa

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Client Testimonials

Portrait of a person with short curly hair, wearing a white top and blue beaded bracelets, against a light blue background.

“I had the pleasure of working with Amber as she helped grow WELL’s presence in the digital health ecosystem. She’s proactive, creative, and brings a ton of energy to her work.

Amber took ownership of our brand’s online presence, making sure our message reached the right people in a way that really connected. She’s flexible and great at adapting to shifting priorities while keeping an eye on the big picture.

Beyond just getting things done, Amber brings fresh ideas and smart strategies to the table. She’s professional, easy to work with, and really understands the digital health space. If you’re an early-stage startup or solo entrepreneur looking for someone to help you build a strong, credible presence, I highly recommend working with Amber!

-Clare Kennedy Purvis, Psy.D.

Let’s work together!