The Marketing WELL
Inside The Marketing WELL
I’m a seasoned fractional marketing consultant, partnering with mission-driven startups, brands and small businesses to build multichannel strategies, run impactful events, and drive meaningful growth.
I specialize in events and event marketing, and offer traditional brand and growth marketing strategy and implementation as well.
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End-to-end marketing support for:
Multi-day conferences
Virtual + in-person events
Product launches and brand activations
Includes:
Multichannel marketing strategy
Email and social campaigns
Targeted outreach plans
Sponsorships & Partnerships
Strategy, outreach, and pitch development
Sponsor and partner experience design
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Brand development, voice, and messaging
Competitive analysis and market insights
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Email Campaigns and Newsletters
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Platform-specific strategies (LinkedIn, Instagram)
Scroll-stopping content and engagement tactics
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Zero-to-one launch planning
Positioning and campaign roadmap for new products or services
B2B Conferences + Workshops and Summits
Ideal for multi-day, professional gatherings focused on education, networking, and growth.
Industry Events + Brand Activiations
For medium-to-large-scale branded events, forums, or expos.
Brand Launches + Wellness Experiences
Launches and product debuts, or celebratory events, sponsored and/or partnered wellness classes, etc.
Trusted by…
Why Work With a Fractional?
Going fractional beats hiring an agency, every time.
➕ In-house, senior-level marketing and strategy at a fraction of the cost: I bring 10+ years of experience across Fortune 500s and startups, and a top-MBA, giving you executive-level expertise, without paying a full-time salary.
➕ Flexible support that scales with your needs: Whether you’re launching something new, navigating a growth phase, or bridging a hiring gap, I plug in quickly to provide structure, strategy, and execution.
➕ A true partner: I immerse myself with your team, get deep in the weeds, and align with your mission—offering the kind of collaborative, high-touch support that’s hard to find in traditional agency or freelance setups.
My clients range from B2B and B2C healthcare, digital health, women’s health, telemedicine, and mental health startups and small businesses, as well as DTC wellness and fitness studios.
As well as tech, fintech, edtech, biotech startups.
“I cannot recommend Amber and The Marketing WELL enough! Amber worked her magic to help me sell and book a beautiful virtual wellness class—a feat that’s challenging for so many teachers. She was incredibly supportive, her guidance and compassion kept me grounded, and the workshop turned out fantastic thanks to her expertise and encouragement. If you’re looking for someone who truly understands the wellness marketing and events space, and goes above and beyond, Amber is the one!”
-Liza Colpa
What Clients have shared…
“I had the pleasure of working with Amber as she helped grow WELL’s presence in the digital health ecosystem. She’s proactive, creative, and brings a ton of energy to her work.
Amber took ownership of our brand’s online presence, making sure our message reached the right people in a way that really connected. She’s flexible and great at adapting to shifting priorities while keeping an eye on the big picture.
Beyond just getting things done, Amber brings fresh ideas and smart strategies to the table. She’s professional, easy to work with, and really understands the digital health space. If you’re an early-stage startup or solo entrepreneur looking for someone to help you build a strong, credible presence, I highly recommend working with Amber!
-Clare Kennedy Purvis, Psy.D.
